Webinar: How to Implement Accessibility in Your Marketing

Tuesday, November 16, 2021, Noon - 1 PM (EDT)

Even with all of the targeting and marketing technology we have, marketing materials still often miss the mark for accessibility. Some marketing materials can’t even be received by the audiences they were intended to reach. In this webinar, marketers will learn the fundamentals for conceptualizing marketing campaigns and accompanying marketing materials with accessibility in mind. Keeping accessibility at the forefront, marketers will ensure their organization’s marketing is inclusive and increases overall marketing success.

About the Speaker:

Kristin Shaw, Communications and Public Involvement Coordinator, WSP

Kristin Shaw is an award-winning marketing and communications professional. In her current role as a Communications and Public Involvement Coordinator at WSP, one of the world's leading engineering professional services consulting firms, she is responsible for outreach and public involvement efforts on a number of transportation, environment and infrastructure projects across the United States. Last year, she developed and led to pivot over 45 internal and public meetings to an online format, focused on inclusion and accessibility in response to the COVID-19 pandemic.